FEED-ing a hungry audience

Barenz is a busy bar, restaurant and functions venue in Camden that organises a wide range of events, from Bingo and High Tea to weddings and DJ nights. Its main goal was to communicate its events, promotions and specials more effectively to its loyal clientele, as well as reach new customers. Previously, Barenz's Facebook fans were distributed across two fan pages and a profile, none of which were being updated regularly.

We merged both pages and the profile to create a single, up-to-date, highly interactive Facebook page, which is currently managed internally. Not only has this established an effective, two-way communication channel with Barenz’s customers, it has also created the perfect environment for a Facebook promotion that has substantially increased its mailing list. Barenz’s online monthly newsletter features its main events, news and promotions, with new subscribers being added every month and a very high open rate. Click here to check out Barenz’s Facebook page.

Case Studies